The first - Swoon Editions

Visual Identity | Team implementation | Art Direction | Creative Strategy | Digital Marketing | E-Commerce | UX | UI

After spreading my wings, my conceptual brain had created enough matter, I turned to making a living by being creative and clever.

I had pushed the boundaries for a while, time for more serious endavours.

Swoon Editions needed me - An ad on the tube it would be. Hand-crafted they said, I grafted.

Creative Direction, Styling and Studio Building - From London to India, Vietnam and back, the style would be set with guidelines made easy - simplicity.

A photography and styling team I built, the start up world I discovered. Beers, ping pong and countless late nights - working was thrilling and felt so right.

Results

> Implemented new branding and photography guidelines.

> Created and strategised a narrative and vision for all marketing activations, collaterals and photography needs (BTL & ATL). 

> Art Directed and produced a 3 month TFL advertising campaign.

> Oversaw the build of 2 new international studios to fit the new aesthetics.

> Built a team of 2 photographers and 4 stylists to work internationally.

> Mentored and inspired junior creatives through external events and conceptual thinking.