The baby - Perch & Parrow

Sourcing | Digital Marketing | Visual Identity | Brand strategy | Creative Direction | UX | UI | Product Design | Management | Team implementation

This step in my career is my proudest moment yet.

A homeware brand launched in just under a year alongside a powerful website with products to love dear.

Strategy, Branding, Marketing and more; Investors trusted me with their money. My business acumen, strategic & creative knowledge was the core.

Curating a range to balance existing B2B products, alongside designing my own sofas, imagine my luck! The dream was happening and with me, a great team.

Understanding profit & loss, the ratio between “in-house” products and new ones remained positive for the wallet, therefore not tossed.

Digital content, target audience, social media and press all curated to fit the aesthetic vision I wanted to impress.

Results

> Launched a full magento powered e-commerce website 

> Sourced all accessories to match brand strategy

> Created an appealing and aspirational brand.

> Curated a range of 370 products.

> Chose 2300 upholstery fabric options, showcased through clever UX & UI design.

> Built a core team of 8 people with the same passion and drive.

> Managed 10 external agencies, freelancers and contractors.

> Delivered a fully operational company (from finance to customer service).

> Designed new and exclusive upholstery pieces made in the UK.

> Drove a high PR traffic (first mentioned in over 20 magazines).